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Description

In Part Two of "Strategic Messaging in Biodeterrence," Dr. James Giordano explores the role of strategic messaging as an instrument of national power in strengthening biological preparedness, operational readiness, and deterrence. Drawing on lessons from the COVID-19 pandemic, he identifies the informational, cognitive, operational, and deterrent functions of strategic communication, emphasizing the importance of credible, evidence-based messaging in addressing biological threats, misinformation, and uncertainty. Giordano advocates a shift from reactive communication to proactive strategic signaling that demonstrates U.S. biodefense capabilities, resilience, and resolve. He also proposes seven characteristics of cognitively effective strategic messaging, highlighting scientific credibility, audience-specific communication, behavioral relevance, and institutional trust. The analysis positions strategic messaging as an essential component of cognitive preparedness and national biodeterrence.

Document Type

Article

Topic(s)

Biological and Chemical Issues, Information Operations, National Security

Publication Date

11-9-2026

Publisher

Institute for National Strategic Studies

City

Washington, DC

Keywords

Biodeterrence, Biodefense, Strategic Messaging, Strategic Communication, Biological Threats, Cognitive Preparedness, National Security, Deterrence, Military Readiness, Risk Communication

Author ORCID Identifier

https://orcid.org/0000-0001-6505-4729

Strategic Messaging in Biodeterrence Part Two: Strategic Messaging as Instrument and Implement of National Power

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